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Over 200 hours of desk research, data collection, and/or analysis goes into each report.Īfter you subscribe, you will gain access to our entire vault of reports conducted on topics ranging from technology to marketing strategy to deep dives on key travel brands.

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This is the latest in a series of reports and data products that Skift Research puts out to help you understand the trends in the travel industry.

Challenges and opportunities of growing mobile channels.

Change in device usage patterns in light of Covid-19.

Other key factors that impact how and when mobile is used for booking.

Regional mobile usage behaviors and patterns that impact mobile bookings.

Revenue share of mobile in online flight bookings by region.

Share of hotel bookings by channel and device, breaking down by top countries and region.

Mobile commerce sales and growth at a global level.

Read This Report What You’ll Learn From This Report We focus on two travel sectors – hotels and flights – in North America, APAC, and Europe. In Skift Research’s newly released Mobile Commerce in Travel: A Global Perspective report we attempted to fill the gap and estimate the size of mobile commerce globally as well as understand the regional variations in mobile commerce penetration in the travel industry. While there is consensus that mobile accounts for a significant share of travel revenues and its share will continue to grow in the next few years, there is still a lack of industry-level estimates as to how big the travel mobile commerce market is. Based on our analysis of available third-party data and our own estimates of the accommodation and airline sectors, we believe mobile travel sales account for about 30-40 percent of online travel sales and 15-25 percent of total travel sales globally. Over 2017–2021, global retail mobile-commerce sales grew from $1.4 trillion to $3.6 trillion. It does not store any personal data.In the past few years, mobile commerce sales have amplified tremendously across all consumer product categories. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. The cookie is used to store the user consent for the cookies in the category 'Performance'. This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category 'Other. The cookies is used to store the user consent for the cookies in the category 'Necessary'.

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